Privacy Policy

Last updated: 1 January 2026

Who we are

Luke Powell Flooring ("we", "us", "our") provides professional flooring services across Worcestershire, Gloucestershire, and Herefordshire. Our website address is https://www.lukepowellflooring.co.uk.

Scope of this policy

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Personal data we collect

  • Contact details: name, email, phone number, address.
  • Project information: property details, measurements, photos, flooring preferences.
  • Communications: messages and correspondence related to enquiries and bookings.
  • Technical data: IP address, device/browser information, and site interaction data (e.g., via Google Tag Manager where enabled).

How we collect your data

  • Forms: when you submit enquiry or lead forms on our website.
  • Email/phone: when you contact us directly.
  • Analytics: via cookies or tags configured using Google Tag Manager (in production environments only).

Lawful bases for processing

  • Contract: to provide estimates and deliver flooring services.
  • Consent: for optional marketing communications and certain analytics cookies.
  • Legitimate interests: to improve our services, prevent fraud, and ensure site security.
  • Legal obligation: to comply with applicable laws and regulations.

How we use your data

  • To respond to your enquiries and provide estimates.
  • To schedule surveys, site visits, and installations.
  • To manage our CRM and communications (e.g., HubSpot and Mailgun integrations).
  • To improve our website and services.

Sharing your data

We do not sell your personal data. We may share data with trusted service providers to operate our business, for example:

  • CRM: HubSpot (contact management and communications).
  • Email: Mailgun (transactional emails).
  • Hosting and IT: providers that support our website and infrastructure.

These providers act on our instructions and are bound by data protection obligations.

International transfers

Some service providers may process data outside the UK. Where transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent mechanisms, as required under UK GDPR.

Data retention

We retain personal data only as long as necessary for the purposes outlined in this policy, including legal, regulatory, and business requirements. Typical retention for enquiry records is up to 24 months, unless a longer period is required for ongoing projects or legal obligations.

Your rights

Under UK GDPR, you have the following rights:

  • Access your personal data.
  • Rectify inaccurate or incomplete data.
  • Erase your data (in certain circumstances).
  • Restrict or object to processing.
  • Data portability.
  • Withdraw consent at any time (where processing is based on consent).

To exercise your rights, please contact us using the details below.

Cookies and tracking

We use essential cookies to operate the website. In production environments, we may use analytics or marketing tags via Google Tag Manager. Where required, we will ask for your consent and provide options to manage your preferences.

Security

We implement appropriate technical and organisational measures to protect your personal data, including access controls, encryption in transit where applicable, and regular system maintenance.

Children

Our services are intended for adults. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us to have it removed.

Contact details

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

  • Email: luke@lukepowellflooring.co.uk
  • Website: https://www.lukepowellflooring.co.uk

Complaints

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you are unhappy with how we handle your data. Visit ico.org.uk for more information.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

Back to Homepage